Robert J. Labate | Professionals

  • Represent international footwear and sportswear company in connection with sponsorship, product integration, product collaboration and advertising agreements for major 2020 basketball event held in New York City; separately, represent same company in connection with sponsorship of unscripted sneaker design competition series for distribution on YouTube channel
  • Represent national cookware manufacturer with licensing of intellectual property (IP) and publicity rights from world-famous chef for exclusive use with all North American sale and distribution of cookware and appliances
  • Assisted an international airline in connection with licensing rights and acquisition agreements with a major movie studio and stars of an action/adventure motion picture, which were necessary for a promotional campaign including a Super Bowl TV commercial broadcast together with on-going advertising campaigns via television, social media, internet, billboards and in-airport displays
  • Represented a major cooperative with more than 2,200 stores in 60 countries in connection with endorsement and promotional services agreements with a sports celebrity and, additionally, with an advertising campaign featuring “person on the street” and employee interviews for distribution on network and cable television, new media, social media and on websites
  • Represented a national hotel chain in connection with a range of marketing, endorsement, sponsorship, master media buying and social media agreements
  • Prepared sections of national hotel chain’s Outside Counsel Handbook concerning celebrity chef licenses and consulting agreements; celebrity endorsement agreements; termination of intellectual property licenses; and location agreements for film, television and media
  • Assisted a celebrity author and host of an interview program in connection with an endorsement and promotional services agreement with an international electronics company
  • Represented a celebrity chef in connection with the financing and opening of her new restaurant which recently received recognition as a Top 10 best new restaurant from a national food magazine and a national style magazine


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